About us

The story of ManyPets

Insuring your happiness with award-winning insurance.

  • Thousands of 5-star Feefo reviews
  • Award-winning insurance for cats and dogs
  • Up to £15,000 of vet fee cover
  • Extra pet perks worth up to £500. Offers may change at any time. Terms apply
4.3 | 819
4.3 out of 5
Read more reviews at Feefo
ManyPets' founders Steven and Guy

The tale of Bought By Many

The year is 2012. Our founder-to-be, Steven Mendel, clocks that the insurance biz is a bit, well… rubbish. It’s much harder than it should be to find good cover for the right price. The tech is behind the times. The customer service is chilly.

He’s not the only one who thinks so. His pal Guy Farley, who he met working in financial services, agrees.

So they get together and form Bought By Many to help people find all kinds of quality cover at fairer prices.

The end? Not quite.

A pile of puppies climbing on each other in a pyramid

The pet project​

​You see, they noticed that it was cat and dog owners shouting the loudest about their insurance woes. Claims were slow or rejected for unfathomable reasons. They couldn’t speak to a real person. And why were companies still insisting on paper forms?​

Steven got it. He’d sadly lost his own dog in late 2012 and had faced many of the same problems. He saw a space where Bought By Many could make a real difference.​

After listening to thousands of pet parents, the team created a new generation of policies – ones built with the needs of furry family members at heart. Because we understand that when people insure their pets, they're insuring their happiness too.


Peace of mind policies​

In 2017 our pet insurance hit the market. We’re one of the first in the UK to offer up to £15,000 vet fee cover and unlimited 24/7 video vet calls with FirstVet. Our online claims process is simple and easy to understand. For the first time ever there’s a 20% MoneyBack option if you don't need to claim in a policy year.

And the best part? We have a friendly, empathetic team in place, ready to help pet parents who need support.


The global pack​

Our cover's a hit. So much so that Steven and Guy thought more people should get to try it. That’s why in 2021 we crossed the pond to enter the US market.  ​

By the end of 2022, over 600,000 pets are part of our global pack. That’s an awful lot of paws. 


What’s in a name?​

As our team has grown, naturally, so has our pet obsession. In fact, 80% of us across our fur-friendly offices own a cat, dog or smaller pet – including Steven's naughty Black Lab, Satchmo.​

But we realised our name didn’t exactly scream (or howl) this. So, in 2022 we changed it from Bought By Many to ManyPets. It’s a bit easier to remember and, like us, it’s all about – you guessed it – pets.

The journey continues​

What next? Well, pet parents continue to love what we do. We've won Pet Insurance Provider of the Year three times, in the 2024, 2022 and 2021 Moneyfacts Consumer Awards, we've won the Feefo Platinum Trusted Service Award 2023 and our cat and dog insurance was rated five stars by Fairer Finance in 2024.

​And we keep pushing beyond insurance. New perks, preventative treatment plans, extra policy bits – anything to help care more for your pet’s health and wellbeing.

Watch this space.​

Why pick ManyPets pet insurance?

Here’s how our pet insurance policies stand out from the pack.

Lifetime policies

Up to £15,000 of vet fee cover that renews every policy year.

Heart with arrow around it

Pre-existing conditions

All of our policies cover conditions that haven’t needed vet treatment, medicine, or advice for two years. Our Pre-existing policy can cover conditions from the last two years, as long as they’ve been free from symptoms and treatment for three months


Dental illness cover

Included with our Complete pet insurance policy as part of your £15,000 vet fee limit – one of the highest levels of dental cover in the UK.

Two speech bubbles, one with a play symbol and the other with a vet

Unlimited, 24/7 online vet advice.

Get advice from a UK-registered vet on your phone, day or night at no extra cost. No excess, no impact on your renewal price.

Pet perks

Access exclusive pet health extras worth up to £500, including discounted flea, tick and worming treatment, free pet sitters, and much more. Offers may change at any time. Terms apply*

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MoneyBack optional extra

Pay a little more for your policy and get 20% of your premium back at renewal if you haven’t needed to make a claim.

Pet insurance to help you, help them

Built by listening to thousands of pet parents, our policies put the needs of you and your furry best friends first. Get a pet insurance quote today for your cat, dog, or multi-pet pack.

Dog insurance

When your dog is a part of the family, it helps to know they’re protected from accidents, illness, and mishaps. We offer insurance for dogs of all shapes and sizes.

Cat insurance

Protect your kitten from bumps, scrapes, illness, and other potential problems. Explore our cat insurance plans here.

Multi-pet insurance

Got a pack to cover? Insure all your pets on the same multi-pet insurance policy and get a discount of up to 15%.

ManyPets reviews

We publish all our policy and claims reviews on our Feefo page. Here are some of the thousands of five-star ratings for our cat and dog insurance.

5 out of 5
Feefo independent customer feedback

“Simply the best”

I have had various pet insurance in the past but find ManyPets to be the best all round. Never had a problem with any claim and very prompt payment. If I needed to speak in person with an advisor they have always been first class in resolving any queries.

5 out of 5
Feefo independent customer feedback

“Fantastic Service”

Our pup has ended up with about £15k of vet bills due to Elbow Dysplasia. They have paid out with no issue at all and have been amazing to say the least.

5 out of 5
Feefo independent customer feedback


Previously insured for my two beloved dogs. Towards the end of their long lives they had lots of health problems. ManyPets never faltered once on claims. What a brilliant insurer!

5 out of 5
Feefo independent customer feedback

“Excellent Service”

Excellent Service. Quick settlement no fuss. Friendly staff that understand your needs.