Review: Purely Pets Insurance

1 August 2022 - 2 min read

Purely Pets is a trading name and the pet insurance arm of Insurance Factory Limited.

It offers lifetime cover only for dogs and cats.

£15,000 a year vet fee cover with our Complete policy.

A person high fiving a dog
A person high fiving a dog

Key policy benefits:

  • Fifteen cover options to choose from

  • Up to £15,000 vet fees cover

  • Option to pay monthly interest-free

An overview of the cover provided by Purely Pets Insurance

Purely Pets has fifteen levels of lifetime cover to choose from divided into Bronze, Silver and Gold cover levels:

Bronze cover includes:

  • £1,000-£5,000 cover for vet fees

  • £500 for complementary treatment

  • £1,000,000 third party liability cover (dogs only)

  • £1,000 for loss by death or straying

  • £1,000 for advertising and reward

  • £1,000 for holiday cancellation

  • Excess from £80

Silver cover includes:

  • £6,000-£10,000 cover for vet fees

  • £750 for complementary treatment

  • £1,500 for loss by death or straying

  • £1,500 for advertising and reward

  • £1,500 for holiday cancellation

  • £2,000,000 third party liability cover (dogs only)

  • £2,000 for overseas travel

  • Excess from £80

Gold cover includes:

  • £11,000-15,000 cover for vet fees

  • £1,000 for complementary treatment

  • £2,000 for loss by death or straying

  • £2,000 for advertising and reward

  • £2,000 for holiday cancellation

  • £2,000,000 third party liability cover (dogs only)

  • £2,000 for overseas travel

  • Excess from £80

Purely Pets can cover puppies and kittens from eight weeks old. There is no upper age limit, but you will need to pay 15% of the cost of the claim for pets over the age of eight. This is known as a copayment.

Purely Pets’ policies do have conditions and limitations, so make sure you read the small print to understand exactly what is and isn’t covered.

Customers have access to a UK contact centre, as well as a 24/7 online vet finder service.

Check out our list of top 10 pet insurance companies to see how Purely Pets compares to other providers

How much does pet insurance cover from Purely Pets cost?

The cost of pet insurance varies according to factors such as the breed and age of your pet, your postcode and the level of cover you choose.

Purely Pets does not offer a multi-pet discount but customers have the option to pay their premiums in monthly instalments, with no interest added.

Find out about the average cost of pet insurance here.

What do Purely Pets Insurance reviews by customer say?

In August 2022 Purely Pets was rated 'Excellent' on TrustPilot according to 8,667 reviews.

What do Purely Pets Insurance reviews from the experts say?

Independent financial researcher Defaqto has rated Purely Pets’ Gold and Silver policies as five star and all of its Bronze policies as four or three star.

We were voted Pet Insurance Provider of the Year in the 2022 MoneyFacts Consumer Awards.

This article was written by ManyPets. We were not paid to write it but we will receive commission if clicking on a link to one of the named insurers results in a reader taking out a policy with that insurer. We also charge for advertising space so a particular insurer may be highlighted in the article and, where insurers are listed, it can dictate where they appear in the list.